Savvy Operator

The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media  strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how [...]

Your success metrics will be different for each step in your  L.E.A.D. social media strategy. To summarize, you can expect the following outcomes from each phase: Listeningb Where users are talking about you What users are saying about you and your brand Where users are talking about subjects that are important to your business What [...]

Being successful with your social media strategy means having a schedule that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday – [...]

Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties.  You only have so much time on your hands and social media has a very real time cost associated with it.  Unless you have a team of social media people working for [...]

L.E.A.D. social media strategy is about demonstrating your comfort and use of social media. The purpose of the demonstration phase is to direct your customers and potential customers to YOUR social media places instead of engaging with customers in THEIR social media spaces. In essence, during this phase you are orchestrating and facilitating the conversations [...]

There are a variety of tools available for you to use to execute your articulation objectives.  Most of the most popular tools are free or very low cost and can be integrated with your existing web site withe relative ease. If you are not already using a content management system that supports blogging, I would [...]

In the previous article, titled “Listening for your brand on-line“, I mentioned a few monitoring tools that you can use to listen for mentions of your brand or keywords.  I will now go into a bit more detail about each of these tools. Google Alerts If you only use one monitoring tool, Google Alerts is [...]

There are a number of video hosting and sharing sites on the Internet.  Which one, though, is the best for hosting your tour and activity videos?  That depends on how you want to share your videos and how much control you want over where your potential customers see your video.  Here are my top five [...]

I am not a videographer, professional camera person, or a film-maker.  Chances are, neither are you.  But, that doesn’t mean that you don’t have the ability to make interesting, compelling, and even exciting videos about your tours, activities, or company.  With the costs of cameras and editing software now within the reach of almost everyone, [...]

Taking photos of your tours is one thing, actually having them on-line so that they can be shared with your customers and future guests is another thing.  As I discussed in the previous article “Best Online Photo Editors for you Tourism Business“, there are a variety of on-line (and off-line) photo editors that can automatically [...]