Savvy Operator

So now that you’ve got the basic video requirements down, you’ve got a place to host your sites, and you understand the basics of shooting video for the web, the next question is… how do you make your videos more compelling and actually generate revenue from them.  To be clear however, we are not referring [...]

Prerequisites: You should have a digital camera of your choice to use for business purposes. Estimated Time for Completion: Reading time of 20 mins. Details: Do you recall the old saying “A picture is worth a thousand words?”.  Well, with the search engines, that’s not entirely true, but pictures can go a long way to [...]

Prerequisites: In order to successfully complete this daily action, you will need the content that you aggregated and sorted into your physical and electronic “Website Content” folders.
Estimated Time for Completion: 2-3 hours (depends on the size of your website)
Details: Web content plans are traditionally very complex documents to complete.  They are used by web developers [...]

Prerequisites: In order to successfully complete this daily action, you will need:

An Internet connection because you will be doing on-line research.
A file folder marked “Website Content”.
A folder on your MAC or PC called “Website Content” with sub-folders for documents, photos, and videos.

Estimated Time for Completion: 1-2 hours
Details: By far the most difficult part of [...]

Websites can be a pain to maintain, if you don’t have the right tools or the skills to do it. In the early days, you would have to pay a web designer to make changes on your website every time you wanted to update a bit of content, some tour information, or even pricing. Now, however, there are a myriad of tools for you to use that make your website management easier. These tools are referred to as content management systems.

Figuring out your site map is an important step in organizing your content and determining how simple or complex your website is going to be. I recommend you use a tool like WriteMaps.com, which is a web based site map creation tool to help you. As a first step, it makes sense to draw out all the pages you want on a piece of paper.

The Google Apps for Business (Standard Edition) is, in my opinion, by far the most reliable email platform available on the web. The Google Apps platform is based on the award winning Gmail platform and provides a huge amount of on-line email storage per account, excellent spam filtering, and the convenience of web, desktop, and mobile email access.

If you are not planning on using a third-party developer to develop your website for you then can probably go ahead and host your website yourself.  Before you start though, it is important to understand some points about hosting your own website: Most hosting providers will insist that you register or transfer your domain to [...]

Developing your web plan can take a while, but this is the most important task you can complete in order to ensure your success on-line.  Whether you choose to use an outside developer to create your website for you or you choose to do it yourself, your web plan will act as a guide to [...]