Savvy Operator

The underlying goal of any social media strategy is to build corporate social habits for your organization. In the same way that you and your staff interact with people in the “real world” you should be interacting with them in a similar manner in the social web. The philosophies and techniques that you use to [...]

The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media  strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how [...]