Savvy Operator

The articulation phase of the L.E.A.D. social media strategy has a direct impact on two parts of the marketing funnel. Inspirational content will influence the user during the awareness stage and the consideration stage.  This is nothing new. Companies have been providing content in this manner for decades.  In fact, the earliest magazines, including Ladies [...]

There are a variety of tools available for you to use to execute your articulation objectives.  Most of the most popular tools are free or very low cost and can be integrated with your existing web site withe relative ease. If you are not already using a content management system that supports blogging, I would [...]

Prerequisites: Although not required, I highly recommend you read Jakob Nielsen’s How Users Read on the Web. Estimated Time for Completion: 20 mins. Details: You will undoubtedly sense that I have an affection for the teachings of Jakob Nielsen.  There is good reason for this affection, quite simply because he is the authority on web [...]

Prerequisites: In order to successfully complete this daily action, you will need the content that you aggregated and sorted into your physical and electronic “Website Content” folders.
Estimated Time for Completion: 2-3 hours (depends on the size of your website)
Details: Web content plans are traditionally very complex documents to complete.  They are used by web developers [...]

Prerequisites: In order to successfully complete this daily action, you will need:

An Internet connection because you will be doing on-line research.
A file folder marked “Website Content”.
A folder on your MAC or PC called “Website Content” with sub-folders for documents, photos, and videos.

Estimated Time for Completion: 1-2 hours
Details: By far the most difficult part of [...]