Savvy Operator

The articulation phase of the L.E.A.D. social media strategy has a direct impact on two parts of the marketing funnel. Inspirational content will influence the user during the awareness stage and the consideration stage.  This is nothing new. Companies have been providing content in this manner for decades.  In fact, the earliest magazines, including Ladies [...]

L.E.A.D. social media strategy is also a transition phase.  It is transitional because during this phase you will shift from being a content consumer and commenter into a content producer. The articulation phase is about generating content that fulfills the customers’ need for relevant information and details about your products or services. During the articulation [...]