Savvy Operator

The underlying goal of any social media strategy is to build corporate social habits for your organization. In the same way that you and your staff interact with people in the “real world” you should be interacting with them in a similar manner in the social web. The philosophies and techniques that you use to [...]

The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media  strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how [...]

Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties.  You only have so much time on your hands and social media has a very real time cost associated with it.  Unless you have a team of social media people working for [...]

There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement.  Many of these tools you are probably already using without even thinking about it.  Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on [...]

L.E.A.D. social media strategy is about demonstrating your comfort and use of social media. The purpose of the demonstration phase is to direct your customers and potential customers to YOUR social media places instead of engaging with customers in THEIR social media spaces. In essence, during this phase you are orchestrating and facilitating the conversations [...]

PPC or pay per click can be a very effective way of driving traffic to your website especially if your website does not rank well on Google search results because of high competition for your keywords.  As part of any Google PPC campaign, you will have access to using Google analytics to track your campaign [...]

Your booking page, whether you create it yourself, or you use a software product has to be secure.  If you are currently requesting credit card information on a page that is NOT secure, you are probably in violation of your merchant agreement and could face severe penalties if you do not secure it.  Okay, now [...]

Did you know that the term tour operator has several very different meanings?  If you refer to yourself as a tour operator and, as a result, you are looking for a tour operator software that is designed for you, then you need to be aware that you will find a variety of software products in [...]

Your customers are already doing their research and booking on-line.  In fact, over 70% of travelers do their researching on-line and more than 50% do their bookings on-line as well.  That isn’t just airfare and hotels either, that’s all aspects of travel including travel insurance, car rentals, and tours and activities.  If you don’t plan [...]

So now that you’ve got the basic video requirements down, you’ve got a place to host your sites, and you understand the basics of shooting video for the web, the next question is… how do you make your videos more compelling and actually generate revenue from them.  To be clear however, we are not referring [...]