Savvy Operator

Coupons and promotions have been around for a long time and are commonly used to drive business by providing price incentives.  As a tour or activity operator, there are a lot of ways you can use a promotional coupon to drive new or repeat business to your website.  In the traditional model, a customer would [...]

Every in-destination tourism company (whether it is an attraction, tour operator, or activity provider) prints brochures and rack cards for distribution to tourists.  It doesn’t matter what market you are in, you will find these brochures in the lobbies of hotels, store fronts, and tourist offices.  Hundreds of thousands (perhaps even millions) of dollars are [...]

PPC or pay per click can be a very effective way of driving traffic to your website especially if your website does not rank well on Google search results because of high competition for your keywords.  As part of any Google PPC campaign, you will have access to using Google analytics to track your campaign [...]

By now you have probably realized that there are a number of software products available in the market that are marketed as “tour operator software”.  But how do you determine what features are best for your organization? Needless to say there are a variety of systems available on the market.  There are two predominant groups; [...]

Did you know that the term tour operator has several very different meanings?  If you refer to yourself as a tour operator and, as a result, you are looking for a tour operator software that is designed for you, then you need to be aware that you will find a variety of software products in [...]

Your customers are already doing their research and booking on-line.  In fact, over 70% of travelers do their researching on-line and more than 50% do their bookings on-line as well.  That isn’t just airfare and hotels either, that’s all aspects of travel including travel insurance, car rentals, and tours and activities.  If you don’t plan [...]