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Writing Compelling Content for the Web

14 Jan

Prerequisites: Although not required, I highly recommend you read Jakob Nielsen’s How Users Read on the Web. Estimated Time for Completion: 20 mins. Details: You will undoubtedly sense that I have an affection for the teachings of Jakob Nielsen.  There is good reason for this affection, quite simply because he is the authority on web [...]

Structuring Your Tour & Activity Content

13 Jan

Part of your objective as a savvy tour operator is to make sure that your potential customers understand exactly what you offer and can get all the information they need from your website.  In order to achieve this objective you need to be able to clearly communicate your offering in a consistent and structured way.  [...]

Using Google Apps for Your Tour or Activity Business

7 Jan

The Google Apps for Business (Standard Edition) is, in my opinion, by far the most reliable email platform available on the web. The Google Apps platform is based on the award winning Gmail platform and provides a huge amount of on-line email storage per account, excellent spam filtering, and the convenience of web, desktop, and mobile email access.

Hosting your Website

6 Jan

Hosting your Website

If you are not planning on using a third-party developer to develop your website for you then can probably go ahead and host your website yourself.  Before you start though, it is important to understand some points about hosting your own website: Most hosting providers will insist that you register or transfer your domain to [...]